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marko@flowcus.tech
The essence of deep focus lies in the feeling of fulfillment it brings. When we dedicate ourselves fully to a task and remain immersed for a long time, it feels as though everything flows naturally - nothing moves too fast, nothing feels forced. After such work, we don’t feel drained but instead deeply satisfied. This kind of focus gives meaning to our efforts and contributes to a higher quality of life.
In contrast, frequent distractions and constant context switching fragment our attention. They not only reduce productivity but also increase mental fatigue and stress, leaving us feeling unfulfilled despite being busy.
In today’s world of information overload and constant digital noise, maintaining deep focus and entering the flow state has become extremely challenging. From personal experience and observation, we recognized the need to develop technological tools that can support people in overcoming this challenge.
One of the biggest obstacles is phone addiction, particularly doomscrolling - the compulsive consumption of negative or endless online content. This behavior is increasingly recognized as harmful, as it feeds anxiety, shortens attention spans, and disrupts sleep and mental health. While apps and software-based restrictions exist, they rarely provide lasting solutions. For real progress, we believe a dedicated device is necessary - one that can deliver accurate data, actionable insights, and meaningful support to help individuals reduce distractions, break free from doomscrolling, and unlock their potential for deep focus.
marko@flowcus.tech